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The HORWICH, named after a Bolton region and launched alongside the LOSTOCK, is a trail shoe designed for moderate terrain and road use, offering superior comfort and strong support.

The WHIRLWIND, released in 1980 with the LA‘84, was a lightweight training alternative to the TORNADO, offering performance focus, while the LA‘84 prioritized support and durability.

Inspired by British athletic heritage, the ALTA blends durability and breathability with a leather-nylon upper, Freudenberg midsole, and adaptive pigskin footbed, delivering lightweight flexibility and stable traction.

The ENSIGN, created in 1981 for the New York Marathon, embodies Norman’s “less is more” ethos with a Vibram outsole, cushioned midsole, lightweight upper, and lasting comfort, later inspiring the EUROPEAN.